Shift Shapers Podcast

13 Jul 2014

Ep #14: A Former Canadian Helps Brokers Deliver Post-ACA Focused Benefits – With Reid Rasmussen

David Saltzman 0 Comments

ShiftShapersCoverArt This week, we welcome Reid Rasmussen, co-owner and president of Texas-based Freshbenies.  Reid is a former Canadian whose background informed his insight into the future of American healthcare reform and helped him to shape the shift by creating a unique product offering that provides help to those dealing with today’s health care designs.

Tune in to learn how Freshbenies helps brokers make “big company benefits” available to a much broader market and where Reid sees that marketplace going in the future.

What You’ll Learn From This Episode:

  • What Reid saw in Canada that transferred into an understanding of
    coming needs in the USA.
  • How looking outside the health care industry informed Reid’s process.
  • Why there was a need to make “big company” benefits available to individuals.
  • How Reid helps insurance brokers to see non-insured products in a different light.
  • Reid’s vision of the future of today’s benefits brokers.

Featured On The Show:

Listen To The Full Interview:

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