Shift Shapers Podcast

06 Nov 2017

Ep #187: Killer Communication Strategies and Tools – with Jeremiah Desmarais

David Saltzman 0 Comments

A shift in communication and interaction with prospects and clients is the subject of Jeremiah Desmarais’ new book ….SHIFT. If you want to compete in today’s market, it is a must read.

Jeremiah is an old friend who always seems to be able to see –and oftentimes define – the cutting edge in communications strategies. In this interview, we will discuss everything from the Theory of Reciprocity to a one-line email that will deliver amazing results – if you can keep from messing with the formula.

We also discuss methods to drive greater engagement – a subject we talk about a great deal these days. Jeremiah explains why webinars are a great tool – but are more suited for B2B sales. We delve into how advisors can get and take advantage of media and much, much more.

What You’ll Learn From this Episode:

  • What are the digital shifts that are happening that you need to be aware of.
  •  What does the Theory of Reciprocity mean and giving value unconditionally.
  •  What is the problem with email and how we can approach it differently as a communication medium.
  •  How you can be more effective interacting with and getting on media platforms.
  •  Why webinars should be an integral part of your business.

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