Shift Shapers Podcast

09 Dec 2019

Ep #293: Fertile Ground For Fertility Benefits – with Peter Nieves

David Saltzman 0 Comments


In this episode of the ShiftShapers Podcast, Host and Chief Transformation Strategist David Saltzman features Peter Nieves, Chief Commercial Officer at WINFertility, as he explains what Family Building is and how it is different from in vitro fertilization.

Peter explains the driving factors behind Family Building and how there is a surge in demand in recent years. He also explains how this service, which can be provided by a company, can reap a significant ROI from happier employees.

What You’ll Learn From this Episode:

  • 02:40 Drivers behind Family Building
  • 07:51 ROI to Family Building
  • 13:35 Explaining WINFertility’s process
  • 17:46 Genetic testing
  • 19:38 Future of Family Building


04:33 “Family building is kind of a newer term different than just fertility services or even infertility or fertility because it’s inclusive of of the idea that a single limit provided by an employer would include the opportunity for the LGBTQ community, even singles, to have access to a benefit that otherwise would only be available to only heterosexual couples. And so family building as a single limit would allow for adoption and surrogacy.”

07:09 “The employer would then contract with an organization like mine to essentially provide the clinical oversight and integrate in with the health plan to ultimately provide what is a very highly specialized clinical advocacy and clinical governance over the process, resulting in significant savings for the employer, which so there is an ROI to it, as well as dramatically improved outcomes, which as you can imagine, leads to happier employees, bigger families and overall greater loyalty even to the employer, which is one of their motivations for offering this program.”

09:51 “Some of the technology available today, in freezing the eggs and allowing for single embryo transfer, is safer for the patient. It’s better for the future children and overall saves money for the employer because you’re not now paying having a $400,000 NICU claim. And so all around, what can happen by improving outcomes and reducing NICU stays, is that small PEPM for management results in, and as we’ve seen, some million dollar babies being avoided.”

14:26 “Our model is one of using reproductive endocrinologist-trained nurses, minimum of five years in working in a clinic, and they’re assigned to the patient from the onset of their journey. That nurse stays with the individual. We also assign a behavioral therapist to work with that patient as well as their significant other. Very difficult time, as you can imagine, that they’re going through emotionally. And that nurse will help them.”

18:07 “What I do know and our clinicians here share and they follow ASRM guidelines, ASRM is kind of the governing body in for reproductive endocrinologists in the country, we follow their guidelines that essentially suggests that there’s certain situations when it’s appropriate to do genetic testing and other times where it’s not proven to have any benefit. And so in some cases, you want to use genetic testing to screen for certain genetic disorders and other times you’re using it to essentially identify those embryos that are best to utilize or transfer.”

Listen to the Full Interview:

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