In this episode of the ShiftShapers Podcast, host and Chief Transformation Strategist David Saltzman chats with David Vivero, Co-Founder and CEO of Amino.
David shares his knowledge of consumerism in healthcare and discusses how consumers want transparency of information and choice, but not too much that it ends up frustrating them. He also talks about how Amino connects consumers to services they want and the engagement and ROI that employers can expect from offering this service.
What You’ll Learn From this Episode:
- 02:23 Complex healthcare for consumers
- 04:29 Getting the data
- 10:03 Building the knowledge for the interface
- 13:29 Directional vs absolute data
- 15:05 Services that consumers require
- 17:57 For employers: Engagement and ROI
03:29 “There’s a certain amount of complexity that we’re all willing to tolerate in our lives. And usually, we kind of reserve that for whatever our profession is and it just wasn’t enough for us to change the incentives in healthcare. We also had to change the interface to healthcare and that, unfortunately, took way too long for people to realize.”
03:59 “And frankly, a lot of observations from researchers and public policy people about how transparency frankly doesn’t work on its own in its first iterations so I think that we just didn’t really understand the nature of the new challenges that would be created once you rewrote the rules.”
07:57 “In order to do that, you need to have data that follows people over time that’s rich enough about those people to be able to isolate the sick patients from the not so sick patients and try to measure apples to apples across providers what they’ll do.”
14:25 “You can’t separate from the action you’re wanting a consumer to take which is we just want them to choose the higher value provider. We just want them to be aware of that difference and confidently step forward choosing a doctor or hospital or surgeon that is going to meet their needs without taking undue risk and without getting overly paid in a way that’s expensive to all of us paying that insurance premium.”
18:20 “We try to engage in a couple of ways which I think are quite highly differentiated. One is, we have built a product that was trained on tens of millions of consumers. And the interface, the experience. But we’re close on communication, the language that we’ve chosen, the value proposition, all of these are a package that is far more enticing than what has historically been presented to consumers as navigation, transparency, and a number of other things.”