This episode of The ShiftShapers Podcast is called “You Can’t Be A Thought Leader In One Day” with Andrea Pass, founder and CEO of Andrea Pass Public Relations. Today, Andrea shares what it means to be a publicist and how thought leaders are created using the free tools available to public relations.
Andrea also discusses the relevance of PR with social media and how she applies the traditional PR methods to keep her clients up to date in the digital world. She also provides actionable tips for businesses in employee benefits to get started on their own PR.
What You’ll Learn From this Episode:
- 01:57 What is a publicist?
- 04:56 Publicity as an ongoing process
- 10:18 Defining the role of social media in PR
- 14:49 Reactive and proactive PR for insurance brokers
- 20:16 Andrea’s tips to create PR relationships for employee benefits
05:43 “Publicity is an ongoing process. It’s not a one and done. And you want to stay relevant because you want to have interviews all of the time about your business, your service, your product, your book.”
11:04 “I believe that social media is important and should go hand in hand with a public relations campaign because of the fact that you want to drive more awareness to your social media pages.”
20:44 “To find that business writer at your local publication, to shoot an email and say okay, here I am. This is what I do, short little paragraph, and here are 4 bullets of topics I can talk about.”
21:01 “The most important thing for your audience in insurance is making sure that you’re in touch with your major compliance department to make sure you have the ability to do public relations on your own without going through corporate.”
21:23 “If you are not working for a large organization and you can get out there on your own and talk about things because the other guy can’t, now is the time to start public relations.”