Shift Shapers Podcast

24 Aug 2020

Ep #324: Dealing with VUCA – Your Key To Surviving Future Shock – With Ira Wolfe

David Saltzman 0 Comments

This episode of The ShiftShapers Podcast is called “Dealing with VUCA – Your Key To Surviving Future Shock” with Ira Wolfe, President and Chief Googlization Officer at Success Performance Solutions.

Today, Ira defines VUCA (volatility, uncertainty, complexity, ambiguity) and contextualizes it to the global pandemic. He comments on the stress of the accelerated use of technology and how responding to it causes disruption but also leads to adaptation.

What You’ll Learn From this Episode:

  • 02:38 Defining VUCA in 2020
  • 10:59 Responding to VUCA
  • 13:04 The adoption of technology across generations
  • 16:53 Using historical references to contextualize the present
  • 18:27 Technology, stress, and adaptation


08:25 “Everybody’s having debates about everything. What does school look like? What do we do with our kids? What does daycare look like? What does our workplace look like?”

16:18 “It was a pretty volatile time and so we can reference those things which don’t relate. So for a millennial or Gen X, these are all new experiences. We’ve seen them before.”

16:34 “You gotta be careful when you’re talking about generations. Our reference points are different but our viewpoints are pretty diverse.”

18:48 “The pandemic itself will go away but the technology, the acceleration of the use of technology is just amazing.”

19:57 “All of a sudden, everybody needed to become digitally literate. They had to figure out how do we get five people onto our wireless internet. How do we secure it? I don’t have an IT department.”

Listen to the Full Interview:

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