Shift Shapers Podcast

14 Sep 2020

Ep #327: An Innovative Mindset Is Always “On” – With Ron Laikind

David Saltzman 0 Comments

This week’s episode is a conversation with Ron Laikind, an adventurer with a penchant for adaptability and owner at Extreme Mist PCS, LLC. Today, Ron explains how he meets the needs of current times through on-the-spot creativity.

He shares that the idea for a misting system began on camelback while traversing the African desert. Ron also shares how he has since adapted his product to fight COVID-19 and adjusted it for use in the sanitation industry.

What You’ll Learn From This Episode:

  • 03:10 Finding business inspiration on camelback
  • 06:36 Extreme Mist: Starting the company and developing the product
  • 11:11 Adapting his invention to battle COVID-19
  • 17:35 Pivoting his sales profile: Selling to the sanitation industry


06:25 “That’s lesson number one. Don’t hesitate. If you think you have something, jump on it because if not, it’ll just sit in the pages and the ink will dull.”

07:18 “I’m walking, cycling, running into a nice cold cloud. So wherever I go, I’m walking right into it and I’m staying cool. I’m breathing it in.”

08:23 “I needed a hands-free operation so I could enjoy my trek and at the same time stay cool. And that’s what I came up with.”

15:20 “I went back over there ten minutes later, filled it up with their sanitizing fluid, and it’s a wireless remote with eight different speeds, so the manager put it on, started walking around, and the gym broke out in applause.”

17:40 “It’s probably fifty to one, maybe even more than that now, from our misting and drinking products from the Extreme Mist line going over to the portable sanitizing system line.”


Listen to the Full Interview:

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