On this episode of ShiftShapers, we’re happy to welcome Scott Cantrell, Chief Marketing Strategist at Insurance Bottom Line. Drawing upon years of marketing experience, Scott has a keen sense of how to position ideas with different audiences. He joins us to discuss something that everybody does, but not everyone does well – prospecting.
Scott explains how our tactics often turn away potential clients and what we can do differently to make prospects chase after us and our expertise.
We also discuss Scott’s step-by-step formula for making our prospecting more effective while connecting with our target market. Finally, Scott shares the Million-Dollar Prospecting Marketing Lesson that every broker should consider using to attract new clients.
What You’ll Learn From this Episode:
- The main issues with how most people prospect.
- Scott’s formula for more effective prospecting.
- His Million Dollar Prospect Marketing Lesson and what it’s all about.
- Whether one technique that will yield 20 new clients in 60 days exists.
- The four keys to build into your prospecting efforts.
Featured on the Show:
- Special Free Book offer: Do Or Die by Nelson Griswold and Scott Cantrell
- Choices Coalition
Listen to the Full Interview:
This Episode is Sponsored by:
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