We have been talking about consumers in healthcare since the turn of the century, but real health care consumers – in the true sense of the word – are still apparently hanging out at the unicorn farm somewhere far away. Eric Haberichter, Co-founder at Access Healthnet knows why – and is working hard at creating a consumer environment in health care that approximates our consumer engagements in every other industry.

What You’ll Learn From this Episode:

  • Why we must stop focusing on network discounts.
  • Why is the typical shopping experience still opaque in healthcare?
  • How we create a more normal market.
  • The three immutable characteristics that must be present.
  • How to move beyond surgical and include diagnostic and therapeutic.

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Listen to the Full Interview:

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