We have been talking about consumers in healthcare since the turn of the century, but real health care consumers – in the true sense of the word – are still apparently hanging out at the unicorn farm somewhere far away. Eric Haberichter, Co-founder at Access Healthnet knows why – and is working hard at creating a consumer environment in health care that approximates our consumer engagements in every other industry.

What You’ll Learn From this Episode:

• Why we must stop focusing on network discounts.
• Why is the typical shopping experience still opaque in healthcare?
• How we create a more normal market.
• The three immutable characteristics that must be present.
• How to move beyond surgical and include diagnostic and therapeutic.