Starting a podcast to help deliver clients sounds easy enough, right? Ben Krueger of Cashflow Podcasting says there is more to it than meets the eye – including a healthy dose of commitment. But if you do it right it can be rewarding on a number of fronts. Ben helped us launch ShiftShapers, so we think of him as the guru of podcasting!

What You’ll Learn From this Episode:

  • The explosion of podcasts.
  • Dealing with the “C” word.
  • The 4 steps to take before you get started.
  • Targeting your avatar.
  • Gear is less of a consideration—and cost—today.

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