On this episode, Megan Chiarello (Grassetto Creative) and your host – two admitted marketing geeks – discuss how to create impactful marketing campaigns and events. Megan offers her advice on the three questions you must answer to create success with your marketing efforts. We explore the differences between selling and marketing, and much more.

What You’ll Learn From this Episode:

  • The 3 first questions to answer before starting a marketing campaign.
  • The difference between selling and marketing.
  • How to drive lead.
  • The ultimate importance of storytelling.
  • What regional variations you need to consider.
  • What is “Write Once, Use Many”?

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Listen to the Full Interview:

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