Pharmacy costs are increasing exponentially – some estimate that they will soon represent more than a quarter of all plan spend. Yet this portion of the industry is so opaque that it is nearly impossible to accurately understand what, exactly, is being paid – and where those payments actually go. Our guest on this episode is Kent Thomas, founder of Pharmatrix, a marketing firm focused on creating a fiduciary-like environment where PBMs become fully transparent.

What You’ll Learn From this Episode:

• Defining terms such as spread pricing, AWP, rebates, etc.
• The challenges advisors face speaking with prospects and clients
• Who controls the market today, and why that matters
• Beyond prescribing – the importance of clinical expertise
• How a “fiduciary-like” model works for everyone