Is it possible to help people make and sustain long-term behavior changes that yield better health and reduced claims cost?

This week’s guest, Ted Borgstadt, CEO of TrestleTree, believes that achieving adherent health behaviors for an unmotivated population is possible through a change in the healthcare model.

The current healthcare model focuses more on the 1/3 of patients who are motivated to change and largely ignores the 1/3 who are unmotivated or who are non-compliant with prescribed treatments and protocols.  The problem is that non-adherence is responsible for 10% of overall claims spend. That equates to a $300 billion expense that can be recouped through health-related behavior modifications.

Changing human behavior is a very complicated endeavor. Ted believes that creating a trust relationship is the key that cracks open that door and discusses how this is different than what many think of as a traditional “wellness” program.

Advisors who have typically steered clear of old-fashioned wellness programs due to a lack of demonstrable ROI will find today’s conversation extremely valuable. Solving the participation issue is a win-win for all involved. Ted shares practical strategies that advisors can use to help executives slash health care costs by converting an unmotivated population.


What You’ll Learn From this Episode:

  • The scope of the non-adherence problem.
  • How trust is the key to creating influence.
  • The potential financial impact that behavior modification has on claims spending.
  • How to apply a model while still recognizing the individual.
  • Why a demonstrable, repeatable ROI is important in evaluation.
  • Why biometric data is the right place to start the process when providing health and wellness services.

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